Led by Osage Ventures Partners, with participation from Lavrock Ventures and the Urban Innovation Fund, the funding will accelerate the company’s mission to help merchants dramatically grow their marketing lists, and drive revenue growth, while maintaining complete data privacy compliance.
Dataships, founded in 2019 by Michael Storan and Ryan McErlane, is co-located at NexusUCD in Dublin and in San Francisco, California, and currently employs 25 people.
The eCommerce landscape has fundamentally shifted. Rising customer acquisition costs, privacy regulations, and sky-high expectations on personalization and communication have merchants searching for sustainable ways to grow. Dataships was founded as a compliance tech company, but the team quickly realised that smarter compliance management is a massively untapped lever for growth.
Ryan McErlane, co-founder and co-CEO, Dataships said, “Most eCommerce brands follow a familiar playbook, drive traffic, offer discounts for email sign-ups, maybe test a traffic de-anonymizer, hope for purchases and remarket those that don’t. But this underutilises the most impactful and brief moment for building marketing lists, the checkout.
Since focusing on the eCommerce market, we’ve discovered something extraordinary, when done right, compliance isn’t just about protection, it’s about growth. By dynamically optimizing consent language at the checkout, based on visitor location and marketing channel, we’re helping merchants achieve remarkable results in terms of increased opt-in rates, marketing contacts, and additional revenue generated through repeat purchases.”
He added, “The one-size-fits-all approach of most consent collection setups at checkout can cause problems. It usually either has too high of a standard for compliance, which loses opt-ins, or too low a standard for compliance, which poses compliance risks.
The Dataships platform solves this by being the only solution that guarantees both list growth and compliance at checkout. This is especially beneficial for multi-channel, multi-national brands that need to be able to serve different consent configurations for both email and SMS and for shoppers in different regions.”
