The investment will help Titanic Distillers expand its sales team, drive growth in new markets, and establish key distribution channels.
Whiskey Production and Portfolio
The company started producing single malt whiskey in August 2023 alongside its portfolio of Irish Whiskey, Pot Still Irish Whiskey, and Irish Vodka from sugar beet.
Whiterock’s Growth Capital Fund and Investment
Whiterock’s Growth Capital Fund typically invests in growth and scaling companies from Northern Ireland. The company has used the new investment to hire two senior drinks industry executives to help drive its next phase of growth.
Key Executive Appointments
Colin Green, previously commercial director of Diageo Ireland, has joined to implement its international sales strategy, while JC Rice, former head of sales for Tennent's NI, will manage sales in Great Britain and Ireland. Both will oversee the significant growth of Titanic Distillers' existing sales team during 2025.
Expansion Plans Across Global Markets
The funding will help the company expand its existing footprint across the UK and Europe and move into the US and Asia.
Future Growth Strategy
Stephen Symington, chief executive at Titanic Distillers, said: "This equity investment will help fund the next phase of growth for Titanic Distillers. It has already enabled us to bring unrivalled expertise into our team in the shape of Colin and JC, who will drive our sales in new and existing markets.
"Craftsmanship is at the core of Titanic Distillers. We have created a whiskey that the people of Belfast can be proud of and have a unique brand that we are excited to now showcase to customers around the world in a modern and contemporary way. Whiterock are a fantastic partner to have with us as we put the new strategy into action."
